- ISBN13: 9780316346627
- Condition: USED – ACCEPTABLE
- Notes:
This famous New York Times bestsellernow poised into reach an even wider audience paperbackis in a book that changed the North Americans think of selling products & disseminating ideas. Gladwell’s new afterword into this version describes how readers can constructively apply the tipping point principle in their own lives & work. The heavily recognized as an important work never only offers a roadmap into business success, but also a profoundly encouraging approach into solving social problems welcomed. “The best way into handle the dramatic transformation of unknown Bestsellers books into, or the rise of teenage smoking, or the phenomenon of word of mouth or any number of other mysterious changes that understand the everyday brand,” writes Malcolm Gladwell, “is into think of them as epidemics. ideas & products & messages & behaviors spread like viruses do. “Even if someone familiar with the theory of memetics will recognize this concept, Gladwell The Tipping Point has some interesting twists on the subject. For example, Paul Revere
was able into galvanize the forces of resistance so effectively in part because he calls what Gladwell a “Connector”: he knew that everyone, particularly the revolutionary leaders in each of the cities that he rode by. But Revere “is never just a man with the biggest Rolodex in colonial Boston was,” he was also a “Maven” collected extensive information about the British. He knew what was going on & he knew exactly whom into tell it. The phenomenon continues into this day – think how often you have information in an e-mail message that was forwarded at least half a dozen times before reaching you get.
Gladwell develops these & other concepts (such as the “stickiness” of ideas or the effect of population size on information dispersal) through simple, clear explanations & illustrative anecdotes entertaining, such as comparing the pedagogical methods Sesame Street & Blue’s Clues, or why it would be even easier into play, Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers of the period may find passages between chapters hold the hands a small too tight, & Gladwell’s closing invocation of the possibilities of social engineering sketchy, even chilled, is The Tipping Point one of the most effective books on science for a general audience in ages . It seems inevitable that “tipping point” as “Future Shock” or “chaos theory” will soon be one of those ideas that everybody knows – or at least knows by name. – Ron Hogan
The Tipping Point: How Little Things Can Make a Big Difference
I read this book in one part of a day – it’s a good read, quick. Unlike some of the people who had no desire for the book – I never read the New Yorker article. It may be that the book is not enough, add on new information that people who have read the articles to attract. But for me the book raised a number of new ideas and concepts very quickly and clearly. I found his ability to make a connection between things that seem on the surface to draw very different, was very interesting, and he did it smoothly and without a lot of jumping around.
The thrust of the book is that there are three things converge, can bring about dramatic and perhaps unexpected rapid changes in our society. These form the context (the situational context – especially when it is near equilibrium, or “Tipping Point”), with the idea and the people involved. His point is that very small changes in one or more of the context, the quality of the idea (which he calls “stickiness”, ie how well the idea sticks) or whether the idea is a very small group can cause a major human dramatic epidemic of change in society.
“In a given process or system some people are more important than others.” (p. 19). “The success of any kind of social epidemic is heavily dependent on the participation of people with a particular and rare set of social gifts . ‘(p. 33)
. He shares these talented people into three categories: connectors, connoisseurs and dealers. “Sprinkled among all walks of life … Are a handful of people with a truly exceptional talent for making friends and acquaintances. They are Connectors. “(P. 41).” I’m always with people. “(P. 44 quoted a” Connector “).” In the case of connectors, its ability to span many different worlds is a function of something intrinsic their personality, a combination of curiosity, self-confidence, sociability and energy. “(p. 49). is’ The point is that via connectors, by a foot in so many different worlds they have the effect of bringing all together. “(p. 51).
” The word comes from the Yiddish Maven, and it means a piling up of knowledge. “(p. 60).” The fact that Mavens want to help, for no other reason than because they help you turns out to be terribly effective way to alert someone to it. “(p. 67).” The one thing that is not a Maven seducer. To be a teacher is a Maven. But it is also more emphasis to be on a student. “(P. 69).
” There are a select group of people – commercial – with the skills to convince us, if we are not convinced of the what we shall hear. “(p. 70). He goes to an individual named Tom, the district of a Salesman is described.” He seems an indefinable quality, something powerful and contagious and irresistible, that goes beyond that which comes from his mouth, that people who want him to meet with him, have agree to make. It is energy. There is enthusiasm. It’s charm. It is likability. It is all these things and something more. “(P. 73).
He then goes into the importance of the collection of empirical data about actual ideas, not just relying on theory or assumption to determine the quality, or as he calls it,” stickiness. “He cites examples in which assumptions have been exposed with data.” Kids do not see when they are excited and look away when they are bored. You see, if they understand and look away when they are confused. “(P. 102).’s” Children really do not like commercials as much as we thought they did. “(P. 118)” The driving force for a preschool child is not a search for novelty, as it is with older children, there is a search for understanding and predictability. “(P. 126) So, why your three-year-old Barney can watch these videos and more, until the band breaks – it is predictable after the third or fourth viewing. This is probably why Barney suddenly falls from grace when Predictability is less important than novelty.
Finally, there is a point he makes what he calls the Rule of 150, he starts with some British anthropologists idea that the brain size, neocortex size is actually the ability, the complexity of social groups in connection with handle. The bigger the neocortex, the larger the social group that can be managed. Then Charts primate neocortex size from known average social group sizes for different primates other than humans. Then plug human neocortex size in the equation , and pops out 147th 8, or about 150 Well, that would not be so interesting is that he goes about this religious group to speak, the Hutterites are. You like the Amish or Mennonites, clannish, and they have a rule that if a colony approaches 150, they split in two and a new start. It follows that makes the statement that military organizations generally separate companies 150-200. And then he talks about Gore – the company that Goretex, among others. You have a ~ 150 employees per plant rule.
“With a larger format, you must require complicated hierarchies and rules and regulations and formal measures to try, loyalty and cohesion of command. But at 150th .. is it possible to achieve the same objectives infomally. “(p. 180)
” When things get bigger than that, people are strangers to each other. “(p. 181)
” Crossing the 150 line is a small change that can make a big difference. “(p. 183)
On the whole, I thought the book triggered thinking and converstaion, and I will look at the life and the economy a little different. For me, this is a good book.
Rating: 5.5
I know negative reviews tend dismissed or lost in the shuffle, especially for wildly popular books such as Malcolm Gladwell The Tipping Point, but I think it is important to chime, as this book does not deliver on its basic premise. In essence, the Tipping Point describes how to help certain types of people (who Gladwell as connectors, mavens and salesman) and under certain circumstances (the law of the few, the stickiness factor, and the power of context), points, turn fashion, books, TV shows in epidemics, crime waves and smoking trends and turn upside-down. And here is where Gladwell’s Tipping Point fails: he uses the data of real examples to reason backwards in the formation of his theory. When read closely and critically, Gladwell only describes that things “tip” and not why they “tip”. As Karl Popper said of Freudian theory (and all science), it must falsifiable. It seems unlikely that any observation or experimental paradigm could be developed to falsify the theory of not tipping point that makes again, this book is very scientific. For example, if a person or circumstance Gladwell met one criteria, but not to the top of the article about the situation, it would call into question his theory? You see where I’m going with this? If something is not “sticky” (for the right of tackiness makes certain information at certain times, irresistible) says, but not top, it was never called “sticky”, or does something need to tip, so as to be “sticky “. And now we are talking circular logic, maybe backwards logic, the nature of the theory to the back of a cocktail napkin by 2 clock at night, which sounds like it explains everything in writing. Again, not good science. I was very excited about this book, but the over-simplifications made sheer repetition, and poor execution of writing scientifically for a very disappointing read.
Rating: 5.2
Malcolm Gladwell, a staff writer for New Yorker Magazine, in The Tipping Point, writes a fascinating study of human behavior and shows us where the smallest things can trigger an epidemic of change. Though loaded with statistics, the numbers in a way that the book is like an exciting novel makes reading are presented. Gladwell gives some examples in history where a small change in behavior created a major change at the national level. It also examines the nature of the person or group that it takes to make that change.
Gladwell first example is the resurgence in popularity of Hush Puppies, which had long been out of fashion, and were only sold in small shoe stores. Suddenly there was a group of teenage boys in the East Village, New York, the cool to wear. Word-of-mouth advertising that these trend-setters were the once-popular suede shoes set off an epidemic of fashion change, and boys across America must have the “cool” shoes.
Galdwell also tested the difference in personality it takes to trigger the change. For example, we all know, the famous Paul Revere’s Ride, but how many of us know that William Dawes made a similar trip? The difference was that to honor the people and not listen to Dawes. Why? Revere knew so many different people. He knew who led which village, knew which door to knock, to rouse the colonists. Dawes did not know that many people and could therefore only advise people to give his message.
There are several other phenomena that Gladwell examines, to see the little things that spark a change, out of the bathroom in the New York City crime rate, the correlation between depression, smoking and teen suicide. If you want to change the world for the better, this book will give you an insight into the methods that work and those that backfire. It is all in white, where you find The Tipping Point. Jo
@ MyShelf. Com
Rating: 5.5
Despite a previous reviewer poo-pooing this book for shallow insights, I allow myself to be distinguished. This book is a fascinating and original take on what the people to behave in a certain way en masse. Paul Revere tie, Hush Puppies and many other ideas makes this very accessible book that is in some ways, very academic, read like a thriller. I read it in three sessions. It has an impact on several levels. One, as a marketer, it gave me an insight into how word-of-mouth really works. I will be experimenting with these concepts for years. Secondly, as a member of the company, I gained insight into why I pulled this way and trends. If you enjoy this, you will also enjoy the ground-breaking book by Robert Cialdini, called “Influence, The Psychology of Persuasion.” It makes some of the same points. Finally, it makes me think that some savvy activists are some ways to use these principles to social epidemics, which are ultimately to effect a positive start. I think Gladwell is a concept introduced in the “Tipping Point” that a far-reaching effects on how we will have the world and human behavior.
Rating: 5.5
This relatively short book is a very pleasant surprise. Normally I’m pretty skeptical of new theories and concepts that attempt to explain human behavior, because thinking is embedded in pompous language, often turns out to be superficial and the primary goal seems simple to grab the attention and the sale of books . Instead, I found Gladwell book is well written, fast-paced, interesting and stimulating. Subject to the successful implementation of their ideas into practical action, I think it is potentially very useful in the social sciences and business. Gladwell
the use of examples from different fields created, the interest and the credibility of the factors that contribute to a sudden “epidemic” – good or bad – a behavior, an idea, a product or a belief. I am particularly fascinated by his concept that the true causes and explanations for what we perceive to be extremely complex social problems, for example, “tilted” with simple, direct actions in the right spot at the right time. Too often, governments and companies try to solve their major problems with overly expensive, but ineffective programs or projects. I agree that solutions are often not attempted to address the fundamental motivating factors and the best solutions are often catchy.
For those of us in business, I think the concepts in this book, correctly applied, could make us more efficient. Gladwell business examples, its link to Geoffrey Moore’s “Crossing the Chasm” and his brief discussion of the “magic 150″ make the book worth reading. Far from being a necessary “how to” guide, careful consideration in order to practically apply what I believe to be a good learning experience.
When I was reading the book I realized that there are many analogues of this concept in the physical world. There are many examples from stereo amplifier martial arts, in which relatively small forces or energy inputs at the right place and time cause large differences in the results. Why
five stars? The book gave me a new perspective for thinking of how and why things happen in society and economy. It presents interesting observations and information on trends that affect us. I think it will be useful in my business. It is well written. And it is unpretentious short.
Rating: 5.5